Interstitials dominate the mobile advertising landscape, presenting a unique challenge and opportunity for both publishers and advertisers. These full-screen ads interrupt at natural breaks in user activity, offering a impactful what are interstitial ads, way to capture attention. While some argue that interstitials can be intrusive, their ability

In the dynamic world of online advertising, engagement is paramount. Publishers and advertisers alike are constantly seeking innovative ways to retain their audiences and drive meaningful outcomes. Enter in-page push ads - a format that has emerged as a powerful tool for achieving these goals. These non-intrusive ads appear directly on the page, se